The popular Kingston Christmas Market returns with a few key changes in response to member feedback including the addition of Candy Cane Forest, a change in the market’s footprint and more signage and wayfinding.
The annual Christmas Market has received more advertising coverage than ever before with dedicated online coverage from Visit London who have in excess of 1.5 million followers on social media. The Market has also been included in their list of the top 8 Christmas Markets in London.
With an array of high quality giftware, bars and food stalls, the addition of dedicated children’s area Candy Cane Forest, Craft Quarter and improved decoration, this year’s market is set to be a warm festive and family friendly environment.
Kingston First’s Christmas campaign was designed with a traditional festive theme in mind, oriented towards welcoming families and encapsulating all that Kingston has to offer at this most special time of year.
All of our engagement driven events and activities are collated into a handy guide which will be made available in leaflet racks in the town centre as well as a downloadable version on the Visit Kingston website.
You can download a copy here.
As well as producing our own campaign collateral, Kingston First’s Christmas campaign will be featured in local newspapers, magazines and online media, encouraging awareness of Kingston as a destination for shopping, dining and entertainment.
The Christmas leaflet was door dropped to around 65,000 homes in early November to reach those homes that may not be actively engaged with other forms of advertising or overly familiar with Kingston’s Christmas activities.
Kingston First launches the first Kingston Children’s Literary Festival designed to drive footfall into the town centre and encourage dwell time by creating added interest to our overall offering at Christmas time.
5-6 story telling sessions will take place at various locations in the town with a number of children’s authors reading Christmas stories to children.
The festival will run for five weeks, from Saturday 18th November to Saturday 16th December. The first of its kind to be held in the town, it is hoped that the Kingston Children’s Literary Festival will become one of South West End London’s most anticipated annual events. Find out more here.
To encourage families and visitors to Kingston to explore all areas of the town, Kingston First is introducing the Seven Kings Trail this festive season.
The theme of the trail links in with Kingston’s rich history as a Saxon town as well as maintaining a festive feel with all seven kings holding a Christmas book. Families are encouraged to find all seven kings and record which Christmas story they are reading in order to be in the running to win an iPad.
Make it Christmas is a programme of fun festive workshops and masterclasses run by the local businesses.
All workshops and masterclasses are Christmas themed and intended to drive footfall to businesses in the town centre. The programme of workshops are being promoted across the Visit Kingston website, social media channels and newsletter, as well as partner media and our Christmas guides.