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Marketing Kingston

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Town-wide Marketing Approach

Kingston First are the custodians of the ‘Visit Kingston’ brand, investing in marketing and PR to promote the town’s strong retail, leisure, events and cultural offer across a range of platforms.

Members of Kingston First are encouraged to take advantage of a number of marketing opportunities throughout the year to help us holistically position Kingston as an unrivalled visitor destination.

Online Promotion

We use our dedicated site, visitkingston.co.uk to promote all shopping, eating and entertainment opportunities across Kingston and showcase the town as an unrivalled place for people to visit and enjoy. Taking a consumer focused, content driven and editorial approach, the new site brings together the different areas of cultural interest, enabling visitors to embark on a journey of discovery.

Members of Kingston First are able to list their business and events for us to promote to the public. Furthermore, we use Facebook, Twitter and Instagram to converse with our audience and highlight some of the great events and places of interest in the town.

Thumbs Up It’s Thursday

Established over 10 years ago, Thumbs Up It’s Thursday is a highly successful initiative designed to drive footfall into businesses in the town centre during school holidays with fun activities aimed at 2-11 year olds.

BID Members are invited to host their own event or activity for children to take part in such as scavenger hunts, face painting, cookery workshops and craft sessions that will help drive children and their parents into your business venue. Kingston First promote the campaign, investing in marketing channels directly targeted at parents in the area and produce a printed leaflet detailing all the activities and times that gets distributed around the town.

To find out more - download our information pack