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MARKETING THE TOWN Promoting Kingston and all it has to offer, we deliver year-round marketing support through tactical campaigns and cultural experiences.

Through our marketing campaigns, town centre events, social media accounts and website, we use the In Kingston brand to highlight Kingston’s historical and recreational offerings, and position the town as an unrivalled destination for visitors.

We also use our online presence to support members of the BID, announcing venue openings and promoting local events and in-store offers.

In Kingston Website

We use the In Kingston website to promote the many shopping, cuisine, and entertainment opportunities in Kingston.

Taking a consumer-focused, content-driven and editorial approach, the site brings together the best of what Kingston has to offer. With over 17,000 people landing on the website each month, we enable online visitors to go on a digital journey of discovery before adventuring into the town itself.

If you’re a Kingston First member, we invite you to list your business or event on the site and become a part of the online Kingston experience.

LIST YOUR BUSINESS
LIST YOUR EVENT

17,000+

Visitors to the website each month

Promoting Kingston

Sector campaigns

We strive to shine a spotlight on Kingston’s unique offering with targeted, sector-specific campaigns including the Independent Retailer’s Guide and Kingston After Dark to help promote the town’s evening economy. 

Enriching our streets

In addition, we curate and organise various installations from on-street exhibitions to shine a spotlight on the town’s rich heritage to pop-up photo opportunities to encourage social media engagement.

Reaching our audience

On top of all this, we distribute our engaging collateral to a wide audience, sharing thousands of directories and voucher booklets in the marketplace and landing leaflets in 65,000 local homes for Summer and Christmas.

We also maintain leaflet racks in the town centre that hold our popular Visitor Guide maps; and we encourage Kingston First members to make use of them to promote their own events.

Marketing Campaigns

Celebrating Kingston’s Heritage and Culture

As the UK’s oldest Royal Borough, Kingston’s rich history is interwoven into the fabric of the town, from our idyllic river to sites of historical interest around every corner. We continually look at ways to utilise these assets to provide platforms for driving community engagement and reaching new audiences.

In 2019, we worked collaboratively with the Kingston Heritage Service and local community organisations to launch the Kingston Heritage Festival celebrating the town’s history with a series of events and open house days.

London’s best Christmas destination outside of the west end

Kingston is renowned as a destination of choice over the festive period with its wealth of shopping opportunities, food and entertainment options and importantly, our Christmas Market – which is commonly listed as one of the top markets in London and the UK.

Each year we look to build on this recognition; further enhancing the quality and experience of the Christmas market and bolstering activity to drive footfall in this key period.

Social Media

In Kingston social media accounts:

            

We run the In Kingston Facebook, Twitter, and Instagram pages, reaching a combined audience of over 17,800 followers.

We use these platforms to engage with Kingston residents and locals directly, and invest in paid advertising to promote town centre events and campaigns.

Through beautiful photos of our town combined with compelling and helpful content, we aim to capture our followers’ imaginations and inspire them to visit Kingston.

17,800

Combined following across Facebook, Twitter and Instagram

2,000,000

Total audience reached per year

inkingstonuk

Shining the spotlight on our beautiful town and all it has to offer. 📷 Tag your pictures with #InKingston for the chance to be featured

Thumbs Up It’s Thursday

Well-established in Kingston, Thumbs Up It’s Thursday is a highly successful initiative designed to drive footfall into businesses in the town centre. Taking place during school holidays throughout the year, the event is chock full of fun activities aimed at children aged 2 – 11.

Leading up to the event, we run marketing campaigns catering to local parents, and distribute a printed programme detailing the activities hosted by our members.

FIND OUT HOW TO GET INVOLVED
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