Established over 10 years ago and very well-known amongst the Kingston community, Thumbs Up It’s Thursday is an initiative designed to drive footfall into businesses in the town centre during school holidays with fun activities aimed at 2-11 year olds.
BID Members are invited to host their own event or activity for children to take part in such as scavenger hunts, face painting, cookery workshops and craft sessions that will help drive children and their parents into your business venue.
The initiative is proven to drive footfall into businesses. Parents actively look out for news of Thumbs Up days and to find out what is on, often even planning their day with their children, ticking off all the activities they want to do and where they want to eat.
Kingston First promote the campaign, investing in marketing channels directly targeted at parents in the area and produce a printed leaflet detailing all the activities and times that gets distributed around the town. Our marketing activity includes large-format posters around Kingston, adverts in parent magazines and lots of digital advertising across parent-led social sites, facebook and twitter.
We encourage all activity to be free where possible, charging only a nominal amount to cover activity costs if needed. Activities are not to be sold to make a direct profit.
"Thumbs Up It's Thursday was just great. We had loads of kids with parents come to dine with us, pushin up both our lunch and dinner sales. We will continue to participate in Thumbs Up activities in the future."
If you would like to take part, all you need to do is come up with an activity that children can take part in. Popular activities in the past have included scavenger hunts, storytelling, face painting, craft activities, kids eat for £1/free, drama and dance workshops, cookery sessions and photo booths.
All you need to do is send us your activities by the submission deadlines for each period and we will collate everything into one handy leaflet for parents and promote them across our website and social media.
To send your activities, please email firstname.lastname@example.org with the following details:
February Half Term
TUIT Date: 21 February 2019
Submission Deadline: Friday 18 January 2019
TUIT Dates: 11 & 18 April 2019
Submission Deadline: Friday 8 March 2019
May Half Term
TUIT Date: 30 May 2019
Submission Deadline: Friday 26 April 2019
TUIT Dates: 25 July, 1, 8, 15, 22 & 29 August 2019
Submission Deadline: Wednesday 19 June 2019
October Half Term
TUIT Date: 31 October 2019
Submission Deadline: Friday 20 September 2019
"Awesome day today guys, thank you!"
- Thumbs Up It's Thursday attendee
To view previous examples of Thumbs Up activity days, click the links below to view the leaflets: