First established over a decade ago, upwards of 20 town centre businesses take part every school holiday.
Benefits for our members
Businesses love Thumbs Up—the event attracts visitors from all over the borough. Parents actively look out for news surrounding the event and often plan ahead for the day with their children, ticking off the activities they want to take part in and venues they want to eat at.
Promoting the event
We promote the event, investing in marketing tailored for local parents that includes:
Large-format posters around Kingston
Adverts in various magazines
Digital campaigning across social channels such as Facebook and Twitter
We also distribute a printed leaflet detailing all the activities and the times they take place, along with an illustrated map of the town centre:
“Thumbs Up It’s Thursday was just great. We had loads of kids with parents come to dine with us, pushing up both our lunch and dinner sales. We’ll happily continue to participate in Thumbs Up activities in the future.”
– Roland Fazekas, Las Iguanas
We encourage all activities to be free where possible, charging only a nominal amount to cover activity costs if needed. Activities are not to be sold for a direct profit.
To send us your activity, please fill out a form using the button below.
2019 Thumbs Up Dates & Submission Deadlines
February Half Term
21 February 2019
18 January 2019
11 & 18 April 2019
8 March 2019
May Half Term
30 May 2019
26 April 2019
25 July; 1, 8, 15, 22 & 29 August 2019
12 June 2019
October Half Term
31 October 2019
20 September 2019