First established over a decade ago, upwards of 20 town centre businesses take part every school holiday.
Benefits for our members
Businesses love Thumbs Up—the event attracts visitors from all over the borough. Parents actively look out for news surrounding the event and often plan ahead for the day with their children, ticking off the activities they want to take part in and venues they want to eat at.
“We love Thumbs Up! It’s a fantastic opportunity for young people and families to connect with each other and get inspired through our Today At Apple sessions. Our aim is to unlock creativity and inspire learning, and Thumbs Up has been a brilliant way to reach a wider audience.”
– Russ, Apple Store
Promoting the event
We promote the event, investing in marketing tailored for local parents that includes:
Large-format posters around Kingston
Adverts in various magazines
Digital campaigning across social channels such as Facebook and Twitter
We also distribute a printed leaflet detailing all the activities and the times they take place, along with an illustrated map of the town centre:
“Thumbs Up It’s Thursday was just great. We had loads of kids with parents come to dine with us, pushing up both our lunch and dinner sales. We’ll happily continue to participate in Thumbs Up activities in the future.”
– Roland, Las Iguanas
We encourage all activities to be free where possible, charging only a nominal amount to cover activity costs if needed. Activities are not to be sold for a direct profit.
To send us your activity, please fill out a form using the button below.
2021 Thumbs Up Dates & Submission Deadlines
February Half Term
18 February 2021
14 January 2021
1, 8 & 15 April 2021
25 February 2021
May Half Term
3 June 2021
29 April 2021
29 July; 5, 12, 19 & 26 August 2021
24 June 2021
October Half Term
28 October 2021
23 September 2021