First established over a decade ago, upwards of 20 town centre businesses take part every school holiday.
Benefits for our members
Businesses love Thumbs Up—the event attracts visitors from all over the borough. Parents actively look out for news surrounding the event and often plan ahead for the day with their children, ticking off the activities they want to take part in and venues they want to eat at.
“We love Thumbs Up! It’s a fantastic opportunity for young people and families to connect with each other and get inspired through our Today At Apple sessions. Our aim is to unlock creativity and inspire learning, and Thumbs Up has been a brilliant way to reach a wider audience.”
– Russ, Apple Store
Promoting the event
We promote the event, investing in marketing tailored for local parents that includes:
Large-format posters around Kingston
Adverts in various magazines
Digital campaigning across social channels such as Facebook and Twitter
We also distribute a printed leaflet detailing all the activities and the times they take place, along with an illustrated map of the town centre:
“Thumbs Up It’s Thursday was just great. We had loads of kids with parents come to dine with us, pushing up both our lunch and dinner sales. We’ll happily continue to participate in Thumbs Up activities in the future.”
– Roland, Las Iguanas
We encourage all activities to be free where possible, charging only a nominal amount to cover activity costs if needed. Activities are not to be sold for a direct profit.
To send us your activity, please fill out a form using the button below.
2020 Thumbs Up Dates & Submission Deadlines
February Half Term
20 February 2020
17 January 2020
9 & 16 April 2020
6 March 2020
May Half Term
28 May 2020
24 April 2020
23, 30 July; 6, 13, 20 & 27 August 2020
12 June 2020
October Half Term
29 October 2020
18 September 2020