To celebrate this year’s Independent Business Day on 5th July, we ran a consumer-facing campaign from Saturday, 27th June until Sunday, 12th July to embrace the unique independent businesses of Kingston and encourage residents and visitors to shop local.
We want to say a huge thank you to all the fantastic indie businesses who got involved in this project! It was great to spotlight the people and places that make the town centre such a vibrant place.
What we did…
- Exclusive offers and discounts from 30 indie businesses on InKingston app.
- Video interviews on Instagram, Facebook and TikTok with 7 indie businesses, including Miro from Eff Cafe and Gosia from Blissful Float Spa.
- An Instagram collaboration with two influencers, @yumcrumbz and @shehrsays, who posted engaging videos showcasing indie businesses, their exclusive offers, and the InKingston app.
- Local media coverage from Time & Leisure and Absolutely Magazine.
- Daily posts on our feed and stories to promote the campaign and participating indie businesses.
- Facilitated connections between businesses, with some indies collaborating on offers, including Old London Road Tattoos and The Fighting Cocks.
- A physical presence around the town centre – you might have spotted our orange posters, ‘We Are Independent’ window stickers, and ‘There’s a Place In Kingston’ tote bags!
- An Insider Guide on Kingston Upon Thames website highlighting our fantastic indie businesses.
In numbers…
- 30 independent businesses with exclusive offers on InKingston app
- 814 new users and 152 campaign offer redemptions on InKingston app
- 56% increase in total daily active users on InKingston app
- 36.8k landing page visits on Kingston Upon Thames website
- 509k reach and 1.7k new followers on Instagram and Facebook
- 62k views on TikTok
What our members said…
“We just wanted to say a huge thank you for organising this campaign. It really means a lot to us, and it’s been such a great help in growing our community.” – Marcella from Fortunella
“Thank you for allowing us to take part in the promotion, we were able to sell 100 tickets to The Lion Inside through it, so are grateful for that extra boost.” – Chris from The Rose Theatre
“Thank you so much! We really enjoyed being part of the Indies campaign. It definitely helped us bring in new customers, and we had lots of people telling us they had never noticed us before and had discovered us through the campaign and the app.” – Daniela from Tacos MX
New Quarterly Independent Business Forum
To find out more about our campaigns and how we can promote your business, join our new quarterly Independent Business Forum. We’d like to have a closer relationship with you so that our campaigns work even better for your business. You will have the opportunity to network with other businesses, and collaborate with others to strengthen your offers.
Sign up here for our first meeting on 23rd September, 3-4 pm.
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