Kingston First launched its first ever augmented reality trail this week in Kingston town centre. The trail is based on a hidden magical market that can only be seen through the magic of augmented reality technology. Children from across the borough took part in a competition to design characters selling their magical wares, with twelve winning designs selected and turned into moving, dancing and wiggling 3D creations that can be found on a walking trail around the town centre. Characters designed by the children include ‘Elfie Holly the Purveyor of Wishes’ to ‘Rona Rainbow the Purveyor of Magic Clouds for Zapping Covid’.
The trail begins at the ‘Out of Order’ art installation on Old London Road (red telephone boxes) with twelve characters to be found at different locations across the town centre, accessed by either downloading the app or by scanning the QR code which can be found on the posters at each location.
“With the pandemic making it difficult for us to organise the usual events and activities this winter, the Magical Market AR Trail is the perfect way for families to discover something new and enjoy being out and about in Kingston town centre in a Covid-secure way. We had some fantastic entries so a big thank you to the children for making this happen. We hope that lots of children and their families experience the trail and enjoy seeing the twelve characters come to life before their very eyes.” Kirsten Henly, Chief Executive
Visit the Kingston Magical Market webpage here, where you can find the app download links, view our trail map, and meet all of the characters. We’re asking people to share their photos to our Facebook, Twitter and Instagram channels by tagging @InKingstonUK and using the hashtag #KingstonMagicalMarket
Read our full press release here.